The leisure that comes with a nice kayak or canoe ride is a calming and enjoyable journey. It's really easy to learn and so much fun to do with friends and family.
Usually only for the camping type, canoes and kayaks can be taken as a serious sport or loved as a simple hobby. Without further adieu, from jet kayaking to kayak shark fishing, here are the top 10 canoe and kayak innovations.
Implications - The audience for kayaking and canoeing is extremely diverse, with a variety of consumers all seeking different features from their water sport equipment. Businesses can choose to create products that are aimed at a specific target of consumers, but by offering a wider selection they are broadening their potential market.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 15%
Freshness 8%
