Scott Schuman is the creator of the online fashion bible, “The Sartorialist,” a fashion photo blog documenting the style of those innovative individuals in New York, Paris and everywhere in between. Now the Sartorialist has announced an upcoming book under it’s own name.
Scott Schuman states, “I started The Sartorialist simply to share photos of people that I saw on the streets of New York that I thought looked great. When I worked in the fashion industry (15 years), I always felt that there was a disconnect between what I was selling in the showroom and what I was seeing real people (really cool people) wearing in real life.”
Key Themes Behind This Trend
- Fashion Blog Books
- The published compilation of popular fashion blogs will serve as a new media platform and expand the reach of the bloggers beyond the realm of digital media.
- Street Style Documentation
- Street style photographers' medium, such as photo blogs, Instagram, and Tumblr, are great marketing tools for fashion businesses to see and showcase popular fashion trends directly from the consumer and on a global scale.
- Fashion Industry Bloggers
- The success of fashion bloggers turned authors proves that the industry can no longer just rely on high-end designers and major fashion publications to set trends and influence purchasing decisions.
Where This Applies
- Publishing
- The rise of fashion blog books presents a new area in publishing, allowing for the expansion and monetization of niche digital content in print.
- Fashion
- Fashion businesses can benefit from collaborating with bloggers and leveraging their influence to reach a wider audience and improve brand recognition.
- Media
- Fashion blogs turned books reflect the increasing importance of user-generated content in media and marketing, providing opportunities for new business models and revenue streams.
