Amsterdam’s Schiphol airport is the new home of a hotel for goldfish. Travel agent D-reizen, with the help of Olympic swimming champion Maarten van der Weijden, has opened the Goudvissen Hotel so travelers have a safe place to leave their pet fish while they are on vacation.
A display aquarium has been set-up to look like a beach-front hotel complete with lounge chairs and 80 resident goldfish. However, the actual fish-sitting takes place in “private suites, so that they don’t get mixed up and catch each others’ diseases, D-reizen director Steven van Nieuwenhuizen explained.”
The fishy resort, inspired by the travel agent D-reizen, who uses an animated goldfish in its advertising, opened June 24, 2009.
What's Driving This Trend
- Pet Hotels
- There is a growing trend in pet hotels for various pets, such as goldfish, which offers a new business opportunity for pet hotel operators.
- Creative Pet Care Services
- The creation of innovative pet care services, such as the goldfish hotel, offers disruptive innovation opportunities for entrepreneurial businesses in the pet care industry.
- Airport Business Services
- The development of unique business services, such as the goldfish hotel at Schiphol airport, presents disruptive innovation opportunities for businesses to offer specialized services at airports.
Who This Affects Most
- Pet Care Industry
- The pet care industry has opportunities to expand beyond traditional services and offer a wider range of pet care services, including goldfish hotels.
- Hospitality Industry
- The hospitality industry can disrupt the market by offering unique services such as goldfish hotels that cater to pet owners.
- Airport Services Industry
- Airports can create new streams of revenue by offering bespoke services like a goldfish hotel, that can attract a wider range of travelers and provide them with a unique and memorable experience.
