It's important to stay cool in the summer at the gym and wherever else you may be, but sometimes sweat gets the best of us. This gallery goes through ten different ways to combat the evilness of pit stains.
From clothing with built in tech to moisture-absorbing lingerie, this cluster makes staying cool and looking hot no sweat.
Implications - For athletes, being sweaty is just part of the job, but it's not always ideal. Having sweat-combating technology infused in garments is a way that brands can really cater to the sweat-soaked athletic consumer. If there's a way that people can avoid perspiring and producing a stench while they work out, most consumers will be more than willing to give it a try.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 27%
Freshness 8%
