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Scholl 'Odour Attack' Uses Shoelaces to Convey Hair-Raising Smells

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Malodorous Ad Campaigns
Scholl 'Odour Attack' Uses Shoelaces to Convey Hair-Raising Smells
Malodorous Ad Campaigns - Scholl 'Odour Attack' Uses Shoelaces to Convey Hair-Raising Smells (GALLERY) 2
Malodorous Ad Campaigns - Scholl 'Odour Attack' Uses Shoelaces to Convey Hair-Raising Smells (GALLERY) 3
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Malodorous Ad Campaigns - Scholl 'Odour Attack' Uses Shoelaces to Convey Hair-Raising Smells (GALLERY)
Scholl 'Odour Attack' Uses Shoelaces to Convey Hair-Raising Smells
 Published: Feb 28, 09
 Views: 1,607

These amusing ads for Scholl ‘Odour Attack’ shoe deodorizer use upraised shoelaces to give the impression of a hair-raising reaction to a terribly smelly pair of shoes. I really like these ads, mainly because there is no copy needed to deliver a clear message of what their product will deliver.

The ads were created by advertising agency DDB New Zealand with creative direction by Toby Talbot, Damian Galvin, Carlos Savag, and Mike Davison.

References:  adsoftheworld

Filed In:  branding,  humor,  marketing,  pop culture,  print






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