Pervy Couture

Lanvin's Spring 2010 Menswear Has Stalker Styling Notes

Alber Elbaz of Lanvin is known in the fashion world for being a trendsetter. While the clothing in this collection is great, his styling notes are somewhat creepy.

Many of his models went down the runway looking as though they were predators who had been recruited out of the bushes in someone’s yard. Their faces were shielded with visors, and they were wearing big bizarre sunglasses. Some of Alber Elbaz’s models even had badly drawn in moustaches, and one guy wasn’t even wearing pants!

Well, I guess stalkers and creeps need clothing too, but I am not sure that is what Alber Elbaz had in mind for his Spring 2010 menswear collection.

Stalker Fashion
Disruptive innovation opportunity: Creating a fashion line that embraces the edginess and controversy of stalker-inspired styling notes.
Predator-inspired Runway Looks
Disruptive innovation opportunity: Designing a collection that draws inspiration from predatory aesthetics, incorporating visors, bizarre sunglasses, and unconventional grooming choices.
Controversial Menswear Collections
Disruptive innovation opportunity: Pushing the boundaries of traditional menswear by challenging societal norms and expectations, sparking conversations and redefining masculinity.

Who This Affects Most

Fashion
Disruptive innovation opportunity: Disrupting the fashion industry by introducing unconventional and controversial styling choices, appealing to bold, avant-garde consumers.
Luxury Fashion
Disruptive innovation opportunity: Transforming the luxury fashion sector by infusing edginess and controversy into high-end menswear collections, attracting daring and boundary-pushing clientele.
Men's Grooming
Disruptive innovation opportunity: Reinventing men's grooming products and services to cater to individuals interested in expressing their unique style through unconventional grooming choices.
SCORE
3.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 24%
Freshness 8%

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