There really is an art to scaring people, and advertising agency Jung von Matt/Spree in Berlin, Germany proves it in the commercial you can see above. The television spot advertises 13th Street, a channel that plays thrillers, horrors, and crime shows.
This seemingly mundane commercial takes a quick turn for eerily spooky when a few details are changed in the scene. Click play on the video above to see what I mean:
Implications - I can only imagine how scary the channel's actual programming is if just their advertisement gives me the heeby jeebies like this! For those thrill-seeking horror lovers, this channel is a match made in heaven, or maybe even hell!
What Makes This Trend Stand Out
- Terrifying Advertisements
- Opportunity to create scare tactics in advertisements for various industries.
- Horror Entertainment
- Opportunity to develop horror content in various entertainment mediums.
- Psychological Marketing
- Opportunity to use psychological tactics in marketing for various industries.
Sectors Adopting This
- Television and Streaming Services
- Opportunity to create horror content for television and streaming services.
- Advertising and Marketing
- Opportunity to create innovative and disruptive marketing campaigns using scare tactics.
- Film and Video Production
- Opportunity to create horror content in film and video production.
