This clever campaign for the 7-Eleven Slurpee illustrates three extreme ways to get fresh-squeezed juice. There's a samurai dropping a refrigerator atop a platter of fruit, a baseball pitcher hurling apples into an airplane turbine and a riot policeman ready to go to town on a bin of fruit with his nightstick. Since when was juicing fruit so: extreme?
The clever 7-Eleven Slurpee campaign was created by David Ponce de Leon.
Implications - Leave it up to the genius David Ponce de Leon to create yet another smashing product promotion. 7-Eleven was very smart to consider using him for this extreme ad.
What Makes This Trend Stand Out
- Extreme Advertising
- The extreme concept of using samurais, baseball pitchers, and riot policemen in advertising campaigns can disrupt the traditional ways of promoting products.
- Fresh-squeezed Juice Trend
- The use of fresh-squeezed juice as a trendy and health-conscious beverage choice opens up opportunities for innovation in the fruit juicing industry.
- Creative Product Promotion
- The success of David Ponce de Leon's campaign demonstrates the potential for disruptive innovation in the field of product promotion and marketing.
Sectors Adopting This
- Advertising Industry
- The extreme advertising concept showcased in the 7-Eleven Slurpee campaign presents opportunities for disruptive innovation in advertising techniques and strategies.
- Beverage Industry
- The trend towards fresh-squeezed juice as a popular beverage choice creates opportunities for disruptive innovation in the fruit juicing segment of the beverage industry.
- Marketing Industry
- The success of David Ponce de Leon's creative product promotion highlights disruptive innovation opportunities in marketing tactics and approaches.
