Argentinean photographer Catalina Bartolome embraces the current trend of faceless photography in her work. But rather than use freaky masks (a la Maison Martin Margiela) or Photoshop the face out, she uses a creative art direction to obscure the models' faces from view. This includes using balloons, bowls, curtains, towels and hair that covers the face of the models.
Thanks to my friend, the fabulous Cowbag, for the tip about Catalina.
Implications - Consumers are fascinated by abstract imagery as it offers them a form of escapism. Corporations looking to garner consumer attention may also consider utilizing idiosyncratic graphics in their advertising campaigns.
What Makes This Trend Stand Out
- Faceless Photography
- Opportunity for companies to experiment with abstract imagery to offer consumers a form of escapism and create unique advertising campaigns.
- Creative Art Direction
- Opportunity for design and advertising industries to explore creative methods of obscuring or hiding elements in imagery, such as through props, lighting, and angles.
- Obscured Identities
- Opportunity for industries that rely on anonymity or privacy, such as security and finance, to experiment with imagery that obscures or hides identities.
Sectors Adopting This
- Photography
- Opportunity for photographers to experiment with new and unique ways of obscuring faces, such as through the use of props, angles, and lighting.
- Design
- Opportunity for designers to explore new ways of obscuring elements in visuals, which can create unique and interesting designs that may resonate with consumers
- Advertising
- Opportunity for advertisers to create attention-grabbing and memorable campaigns that utilize creative art direction and abstract imagery.
