Louis Vuitton can now add ‘author’ to a long list of accomplishments. The high-end brand will be coming out with a book to give you a peek into the collaborative projects they have been involved with.
The book’s title is “Louis Vuitton: Art, Fashion And Architecture” and will be available for purchase on the Louis Vuitton website and in Louis Vuitton stores on September 1st, 2009. Make sure to take a look for the limited edition Takashi Murakami version of the book and at the above gallery for a sneak peek.
What's Driving This Trend
- Luxury Brand Books
- Opportunity for luxury brands to diversify their offerings and create limited edition collaboration books to appeal to their customer base.
- Collaboration Marketing
- Opportunity for brands to collaborate with artists, architects, and other creatives to create exclusive products such as books and showcase them through marketing.
- Brand Storytelling Through Product
- Opportunity for brands to tell their story and showcase their history by creating limited edition books that feature their past projects and collaborations.
Who This Affects Most
- Luxury Fashion
- Opportunity for luxury fashion brands to create limited edition books centered around their brand and history.
- Art and Architecture
- Opportunity for artists and architects to collaborate with luxury brands to create exclusive limited edition books and gain exposure.
- Publishing
- Opportunity for publishing companies to collaborate with luxury brands to create unique limited edition books and expand their offerings beyond traditional publishing products.
