Melanie Pullen’s most recent photoshoot took a different angle on fashion photography--all of the models in the shoot are dead. While the models don’t look lively, the shoot definitely is. The collection of photos are based on vintage crime scenes and look fantastically mysterious.
This photoshoot is the fashion equivalent of a "CSI" episode... only better.
Implications - Today's desensitized consumer gets a thrill from macabre imagery incorporated into odd places, such as in fashion or beauty photography. This is a result of the scaretainment movement that remains popular even after Halloween. Ultimately, consumers enjoy an odd, dark element in pieces as it makes light of the death and disease they fear.
What's Driving This Trend
- Macabre Fashion
- Opportunities for fashion brands to incorporate dark, macabre themes into their collections for a thrill-seeking consumer market
- Scaretainment Photography
- Potential for photographers to incorporate macabre, crime-scene inspired imagery into fashion and beauty shoots to capture consumer attention
- Mystery-inspired Design
- Opportunities for designers to tap into the vintage crime scene aesthetic to create fashion and home decor products that appeal to consumers' fascination with death and intrigue
Who This Affects Most
- Fashion
- Fashion brands can incorporate macabre themes into clothing and accessories to attract consumers seeking thrill
- Beauty
- Photographers can use macabre imagery in beauty photography to capture consumer attention for beauty brands
- Home Decor
- Designers can tap into the vintage crime scene aesthetic in creating unique home decor products that appeal to consumers' fascination with death and intrigue
