play_circle_filled
How do you sell $4 coffee when the economy is lackluster? Put your waitresses in bikinis, of course. Vietnamese coffee house Cafe di Vang 2 only serves coffee and smoothies, but the men don’t seem to mind.
Cafe Di Vang 2 has the claim to fame that their waitresses not only wear bikinis, but will come and talk with you after serving. It’s a warm drink and a bikini-clad friend, all for just $4. What more do you need?
Key Themes Behind This Trend
- Bikini Restaurant Trend
- Opportunity for restaurants to incorporate provocative dress code as part of their marketing strategy.
- Service Industry Entertainment Trend
- Businesses can look into integrating additional entertainment offerings, such as waitstaff engaging with customers, to enhance customer experiences.
- Cafe Extremes Trend
- Cafes may push boundaries by providing unusual experiences to attract customers, such as provocative waitstaff paired with otherwise ordinary coffee.
Where This Applies
- Hospitality Industry
- Opportunity for restaurants, cafes, and other hospitality businesses to incorporate provocative dress codes and enhance customer experiences.
- Entertainment Industry
- Opportunity for entertainment businesses to partner with cafes/restaurants to provide unique experiences.
- Coffee Industry
- Opportunity for coffee shops to differentiate themselves by providing a unique customer experience that goes beyond the quality of the coffee.
