Max Azria is a name that is usually associated with high fashion and $3000 Hervé Léger body-hugging dresses. However, soon fashionistas will be able to buy pieces designed by him along with teenage sensation Miley Cyrus. The cheaper Max Azria looks will be available at your friendly Wal-Mart.
The Miley Cyrus and Max Azria Wal-Mart collaboration will feature tops, pants, graphic T-shirts, and shoes. All pieces will cost $20 or less.
Max Azria struck a friendship with Miley and her parents after he dressed her for recent events, including the premiere of Hannah Montana: The Movie and the 2009 Grammy Awards. You can check out both dresses in the above gallery.
Why This Trend Is Growing
- Affordable Designer Collaboration
- The trend of high-end fashion designers collaborating with affordable retail stores to produce affordable clothing lines.
- Celebrity-inspired Fashion
- The trend of fashion collaborations with celebrities, using their name and image to attract consumers.
- Fast Fashion
- The trend of creating low-cost, trend-based clothing while continuously updating collections to feed consumer demand.
Industries Being Reshaped
- Fashion Retail
- Retail companies have the opportunity to increase revenue and attract new customers through the implementation of affordable clothing lines.
- Celebrity Endorsement
- Collaborations with celebrities provide new opportunities for companies to generate buzz and attract consumers.
- Supply Chain Management
- Fast fashion requires efficient supply chain management in order to produce and distribute high volumes of clothing at low cost.
