Adidas is on a winning streak when it comes to innovative design and the ZX700 proves that they aren’t easing back on thinking of creative concepts.
The ZX700 is a unique running shoe that has silhouettes of landmark architecture around the perimeter of the shoe in black against white leather. Adidas' attention to little details like perforation is stunning as well.
More top notch products from a top notch company.
Implications - Consumers look for style in all of their everyday products. No longer satisfied with just function, contemporary shoppers are seeking out designs that are chic yet practical. In order to stay on trend, companies could integrate a fashionable side into all of their items.
What's Driving This Trend
- Architectural Design Sneakers
- Opportunity for athletic shoe brands to collaborate with architects on unique designs that pay homage to urban landscapes.
- Fashion-function Fusion
- Opportunity for brands to merge fashion with functionality across all products to appeal to consumers seeking stylish yet practical designs.
- Attention to Detail
- Opportunity for companies to set themselves apart by focusing on minute details and incorporating them in their products for added visual appeal and differentiation.
Who This Affects Most
- Athletic Shoe Industry
- Opportunity to collaborate with architects and incorporate unique designs paying homage to urban landscapes, setting brands apart from competitors.
- Fashion Industry
- Opportunity to merge fashion with functionality across all products to appeal to consumers seeking stylish yet practical designs, setting brands apart from competitors.
- Product Design Industry
- Opportunity for companies to focus on minute details and incorporate them in their products for added visual appeal and differentiation, setting themselves apart from competitors.
