Burlesque queen Dita Von Teese gets the high fashion treatment in the recent issue of L'Officiel Hommes (Paris) December/January 2008/09.
Dita stars in a cover shoot by acclaimed photographer Milan Vukmirovic while wearing pieces from the latest Louis Vuitton and Christian Louboutin collections.
Dita Von Teese has singlehandedly helped bring burlesque back into the mainstream. In addition to appearing in fashionable editorials like this one, Dita was recently featured in the Eurovision 2009 song contest.
Implications - Consumer demand for sexualized imagery is never waning as it stimulates consumers in a manner they enjoy. Though much controversy surrounds the concept of sexvertising, its effectiveness lives on as the allure surrounding sensuality is essentially biological.
What's Driving This Trend
- Sexvertising
- The use of sexualized imagery in fashion photography and advertising continues to be effective in stimulating consumer demand.
- Burlesque Mainstreaming
- Dita Von Teese's popularity and influence has helped bring burlesque into mainstream culture and fashion.
- High Fashion-celebrity Collaborations
- Collaborations between high fashion brands and celebrities can lead to innovative and visually stunning editorials and marketing campaigns.
Who This Affects Most
- Fashion
- Fashion industry professionals can explore collaborations and partnerships with high-profile celebrities to create visually appealing and innovative marketing campaigns.
- Advertising
- Advertising professionals can explore the use of sexual imagery and themes in their campaigns to appeal to consumers and stimulate demand.
- Entertainment
- Entertainment industry professionals can leverage the mainstream popularity of burlesque to create innovative and visually stunning performances and productions.
