Bandage Lingerie

Bordelle Goes Strappy Sexy for F/W ‘09

Trend Hunter first reported on emerging lingerie brand Bordelle back in January. Since then, the label was discovered by stylist William Baker, which led to Britney Spears wearing it in the music video for her controversial song “If You Seek Amy.”

Here we bring you the Bordelle Fall/Winter 2009 lingerie collection. The bandage and Herve Léger influences are still there, though it is more daring and scandalous than the S/S ‘09 collection we introduced you to.

Bordelle designer Alex Pop reportedly prefers to call the collection ‘bodywear’ rather than lingerie. Well, whatever it is called, it sure looks sexy.

Strappy Lingerie
Designing lingerie with strappy elements and bandage influences for a daring and scandalous look.
Bodywear
Creating a collection of lingerie that blurs the line between undergarments and clothing.
Controversial Fashion
Expanding lingerie designs to cater to more bold and provocative fashion choices.

Industries Being Reshaped

Lingerie
Innovating the lingerie industry with daring and scandalous designs that incorporate strappy elements and bandage influences.
Fashion Styling
Exploring new fashion styling opportunities by blurring the lines between undergarments and clothing with bodywear-inspired lingerie.
Music Videos
Providing fashion designers with opportunities to collaborate with artists on controversial and boundary-pushing fashion choices.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 60%
Freshness 8%

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