Kodak's Photo Ink That'll Last 100 Years

Prints made from standard ink lasts around 15 years. Not a big deal in this digital age, since you could simply reprint from your digital copy. But Kodak likes the idea of long-lasting inks anyway.

Kodak's new printer ink lasts not twice, not trice, but about 6.6 times longer than typical inks, 100 years to be exact. Not only will the ink last longer, it is cheaper as well, currently being priced at US$9.99 for a cartridge of black ink and US$14.99 for the five-color ones.

And as a bonus, the printers that this ink works on are blazingly fast as well, capable of churning out 22 pages per minute.

Long-lasting Ink
Kodak's new printer ink lasts 100 years, providing an opportunity for companies to develop and market other long-lasting consumer products.
Affordable Printing
Kodak's cheaper printer ink prices open up opportunities for companies to create more affordable printing solutions for consumers.
High-speed Printing
The fast printing capabilities of Kodak's printers create opportunities for companies to improve printing efficiency in various industries.

Industries Being Reshaped

Printing
The long-lasting ink and affordable printing prices offered by Kodak create opportunities for disruption in the printing industry.
Consumer Electronics
The development of long-lasting ink for printers provides opportunities for innovation in consumer electronics such as printers and ink cartridges.
Office Supplies
Kodak's high-speed printers and affordable ink present opportunities for disruption in the office supplies industry, particularly in the area of efficient printing solutions.
SCORE
2.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 38%
Freshness 8%

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