The latest issue of bimonthly Brazilian publication The Wish Report rides on the trend of female bikers with supermodel Isabeli Fontana.
Fontana stars in the editorial 'Easy Rider' as a sexy siren on a hot motor bike with the guys all over her.
Check out other biker chic trends below.
Implications - There is something about a girl on a motorcycle that guys can't resist. Advertisements that feature similar pictures are bound to do extremely well because of society's fascination with the 'bad-girl' image. Images of girls taking on the 'bad-girl' role sends a message of sexiness, desire and thrill to the consumer. These qualities will attract both women and men towards a product.
What Makes This Trend Stand Out
- Biker Chic Trend
- The trend of female bikers portrayed as sexy sirens on motorcycles is bound to do extremely well in advertising, appealing to society's fascination with the 'bad-girl' image.
- Motorcycle Advertising Trend
- Advertisements featuring images of girls on motorcycles send a message of sexiness, desire, and thrill, attracting both women and men towards a product.
- Bad-girl Image Trend
- The 'bad-girl' image trend in advertising showcases girls taking on a rebellious role, conveying a sense of sexiness, desire, and excitement to consumers.
Sectors Adopting This
- Fashion Industry
- The fashion industry can capitalize on the biker chic trend by incorporating motorcycle-inspired clothing and accessories into their collections.
- Automotive Industry
- The automotive industry can leverage the motorcycle advertising trend by featuring attractive models on motorcycles in their marketing campaigns to evoke feelings of sexiness and desire towards their vehicles.
- Entertainment Industry
- The entertainment industry can explore the bad-girl image trend by creating films, TV shows, or music videos that showcase strong female characters embracing a rebellious and thrill-seeking lifestyle.
