StickyTwits is a simple idea by 3 simple blokes that takes the idea of following people on Twitter into the real world. Put the stickers on your car, laptop or helmet, and now people can follow you on Twitter after following you in the real world.
Sticky Twits was born out of a few Twitter nuts who wanted to post their Twitter URL offline as well as online. A designer, a signage guy (with a really cool hi-res digital printer) and a marketing guru made some stickers with their Twitter URLs and stuck them on their cars, computers, office windows, wives, and children. Since then, they’ve decided to share in the sticker fun with the world at large.
Why This Trend Is Growing
- Social Media Stickers
- Opportunity for businesses to create custom stickers with social media handles to drive traffic and engagement to their online profiles.
- Offline-to-online Marketing
- Disruptive opportunity for companies to bridge the gap between their online and offline presence through creative marketing tactics, such as promotional stickers.
- Personalized Merchandise
- Increasing trend towards personalized and customizable merchandise, such as bumper stickers, presents an opportunity for businesses to offer unique promotional products.
Industries Being Reshaped
- Advertising and Marketing
- StickyTwits represents a potential disruptive innovation in the advertising and marketing industry by using a physical medium to promote online profiles.
- Print and Signage
- Digital printing technology can be a disruptive innovation to drive the personalization of merchandise and other products to meet unique customer demands and preferences.
- E-commerce
- With the rise of customizable and personalized merchandise, e-commerce businesses that offer these products can set themselves apart and disrupt the market to increase sales and customer loyalty.
