Having trouble remembering that drunken text you sent out to your best friend, your ex or accidentally to your mom? Well, you better be careful, because it just might turn up on TextsFromLastNight.com.
The creators of this website discovered the joys and embarrassments of the drunken text and in February 2009, decided to create a website that posts any comedic, disgusting and nonsensical texts that are sent in to document debaucherous nights past.
I’m not going to lie, I’ve sent a drunken text or two that I wish I hadn’t, but don’t act like you haven’t either…
What's Driving This Trend
- Drunken Texting Culture
- Opportunities for apps or services that help people avoid sending embarrassing texts while under the influence.
- Online Confessional Platforms
- Opportunities for other websites or platforms where people can anonymously share their embarrassing stories to find camaraderie, entertainment, and support.
- Humorous Social Media Engagement
- Opportunities for brands to create humorous content related to drunken antics to engage with younger audiences in a relatable manner.
Who This Affects Most
- Social Media
- Social media platforms can innovate by integrating features that help users keep track of their posts and messages while under the influence, or by providing users with more control over what is shared and who can see it.
- Entertainment
- Opportunities for TV shows, movies, and online content producers to develop shows or content around drunken antics and confessions to appeal to younger audiences.
- Marketing and Advertising
- Marketing companies can innovate by creating campaigns that leverage the trend of drunken texting culture to capture the attention of younger audiences and boost brand awareness and engagement.
