Kia wants their Soul to be sold to younger men. The plan is to offer a sweepstakes tying up the Kia Soul and Xbox 360 and Xbox 360 Live.
Gamers enter via Xbox.com/kia or at the Xbox Live Marketplace or texting to Gamertag, with a chance to win a trip to LA to see the Electronic Entertainment Expo (E3).
Implications - When a company is trying to appeal to a younger demographic, it never hurts to tie a product in with something that represents that target market. This particular partnership is a great example of how businesses can team up with unrelated products in order to tap into an unexplored market of potential consumers.
What's Driving This Trend
- Gaming Sweepstakes
- The trend of partnering with gaming companies for sweepstakes as a means of expanding brand reach.
- Cross-marketing
- The trend of cross-marketing between unrelated products to reach a new demographic.
- Targeted Marketing
- The trend of utilizing specific marketing strategies to target a particular demographic, such as the gaming community.
Who This Affects Most
- Automotive
- Opportunity to partner with gaming companies to reach a younger demographic and expand brand reach.
- Gaming
- Opportunity to partner with companies in other industries to offer innovative and exciting promotions for consumers.
- Technology
- Opportunity to collaborate with companies in unrelated industries to reach new target markets and increase brand awareness.
