This Dutch commercial for Comedy Central is totally addictive.
The idea is simple, the models laugh with water in their mouths, because Comedy Central is just so hilarious, you can't help but laugh.
The action is captured in slow motion which makes it that much interesting. Good work guys!
The spot was directed by Nate Naylor for Modernista! ad agency. Shane Hutton served as creative director and copywriter while Naylor also doubled as creative/art director.
Implications - Many consumers are drawn to commercials that have a sense of humor. Using comedy is a great way to gain attention from consumers and forge a long-lasting relationship with these individuals. A campaign with a comedic touch will be much more memorable and buyers will remember this when looking to buy certain products.
What's Driving This Trend
- Humorous Marketing
- Using comedy in advertisements to draw attention and build lasting relationships with consumers.
- Slow Motion Imaging
- The use of slow motion in capturing action and creating more interesting visuals.
- Liquid Humor
- The use of liquids in comedic situations and advertising.
Who This Affects Most
- Advertising and Marketing
- Opportunities for marketers to create humorous campaigns that build deeper connections with consumers.
- Film and Television
- The use of slow motion imagery can create more visually interesting content in movies and TV shows.
- Beverage Industry
- Using liquids in comedic situations and advertisements can create more memorable campaigns for brands in the beverage industry.
