Model Ali Stephens shares the spotlight with the world-famous Pink Panther in the new ICB Spring/Summer 2009 ad campaign.
The ads were shot by Terry Richardson, and as the copy suggests, they show that the ICB girl loves the Pink Panther.
We've been seeing a whole lot of animation crossover into fashion editorials and ad campaigns. Maybe it's because a cartoon character has less of a diva attitude than a model?
Implications - Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients. Consumers are immediately drawn to the products with which they share a sense of familiarity. Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.
Why This Trend Is Growing
- Fashion and Animation Crossover
- Fashion brands can leverage the popularity of animated characters by incorporating them into their ad campaigns, attracting a larger customer base.
- Iconic Marketing
- Businesses that incorporate popular and iconic objects in their marketing schemes will find themselves attracting large numbers of clients.
- Pop Cultural Savviness
- Businesses that utilize iconic images or personalities will be perceived as highly approachable and pop culturally savvy.
Industries Being Reshaped
- Fashion
- Fashion brands can utilize animation crossover to create innovative ad campaigns and attract a broader customer base.
- Marketing
- Iconic marketing can be a disruptive innovation opportunity for businesses to attract more customers and stand out in a crowded market.
- Advertising
- The use of iconic images and personalities in ad campaigns presents an opportunity for businesses to connect with consumers and showcase their pop cultural savviness.
