“Ben Ten” had a very special kind of DVD launch this week—one that took place in outer space.
For this stunt, the team at Cow approached Cambridge University’s Space Flight team to launch the DVD 35km into the Earth’s stratosphere. Rather handily, this also correlates with the 40th anniversary of the first planned moon landings. It’s all good.
"Ben 10" enjoyed a three-hour flight before landing back down on Earth. There is no word, as yet, as to what the aliens thought of the show!
What Makes This Trend Stand Out
- Outer Space Movie Premieres
- Opportunity for movie studios to create unique and immersive experiences by premiering films in outer space.
- Space-based Advertising
- Potential for brands to advertise their products and services through sponsored space events and launches.
- Space Tourism Entertainment
- Emerging market for providing entertainment options to space tourists, such as in-flight movie screenings or space-themed performances.
Sectors Adopting This
- Film and Entertainment
- Disruptive innovation opportunity for movie studios to revolutionize premieres and movie marketing strategies.
- Advertising and Marketing
- Disruptive innovation opportunity for brands to explore new ways of advertising and reaching audiences through space-based campaigns.
- Tourism and Hospitality
- Disruptive innovation opportunity for companies in the tourism industry to create unique entertainment experiences for space tourists.
