Times Square recently hosted a 20-foot long inflatable colon, complete with diseased insides. The Prevent Cancer Foundation and pharmaceutical giant Sanofi-Aventis co-sponsored the event as part of a colorectal cancer awareness campaign that will be touring the US.
Canada has a similar project created by Publi-Air. Its 40’ giant colon tunnel for the Colorectal Cancer Association of Canada will be traveling across Canada to raise awareness of this highly preventable disease.
Why This Trend Is Growing
- Colorectal Cancer Awareness Campaigns
- Opportunity for businesses to develop innovative campaigns and events to raise awareness of colorectal cancer.
- Inflatable Props in Advertising
- Businesses can explore the use of inflatable props as attention-grabbing marketing tools for their campaigns.
- Health Education Initiatives
- Potential for businesses to create educational programs and initiatives to inform the public about preventable diseases like colorectal cancer.
Industries Being Reshaped
- Healthcare
- Disruptive innovation opportunity for healthcare organizations to collaborate with cancer associations and develop impactful awareness campaigns.
- Advertising and Marketing
- Promising opportunity for advertising agencies to incorporate inflatable props into their clients' campaigns, creating memorable experiences for the audience.
- Education
- Educational institutions and organizations have the chance to develop health education programs to educate the public about preventable diseases and promote early detection.
