An official license for the North American distribution of Playboy's Halloween costumes has been awarded to Rubie's Costume Company. Rubie's is the world's largest manufacturer of Halloween costumes and masquerade products.
Secret Wishes and newly formed Delicious Sexywear of New York will create fun and sexy Halloween costumes for adults. Both are divisions of Rubie's.
Implications - Making their debut at the 2009 International Lingerie Show at Las Vegas’s RIO Convention Center, these Playboy Halloween costumes won't be giving you any nightmares. If you wanted to pick one up, you'll be able to find them in a variety of specialty stores and national retail chains. Playboy's costume line will be expanded and unveiled in the upcoming year.
What's Driving This Trend
- Playboy Halloween Costumes
- The official license for Playboy Halloween costumes opens up opportunities for more sexy and fun costume designs for adults.
- Rubie's Costume Company
- As the world's largest manufacturer of Halloween costumes and masquerade products, Rubie's has the potential to innovate and expand its costume offerings through collaborations with popular brands like Playboy.
- Specialty Stores and National Retail Chains
- The availability of Playboy Halloween costumes in specialty stores and national retail chains indicates a growing demand for adult costumes, creating an opportunity for retailers to tap into this market and offer more diverse options.
Who This Affects Most
- Fashion Retail
- The partnership between Playboy and Rubie's opens up new avenues for the fashion retail industry to capitalize on the growing popularity of sexy and fun adult Halloween costumes.
- Entertainment
- The official licensing of Playboy Halloween costumes provides opportunities for the entertainment industry to collaborate with costume manufacturers and expand their merchandise lines.
- Cosmetics and Beauty
- The expansion of Playboy's costume line creates potential partnerships with the cosmetics and beauty industry to create themed makeup and accessories that complement the costumes.
