In addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project.
The tagline “You don’t have to be a celebrity to make a difference,” is used with images of drag queens impersonating celebrities with a tap water glass in their hands.
The project encourages people to pay $1 or more for the tap water they usually get for free at restaurants. The donated money is used to provide clean water to third world countries.
The ads were created by R&R Partners, Las Vegas, USA.
What Makes This Trend Stand Out
- Celebrity Impersonation
- Opportunity to use celebrity impersonators in advertising campaigns to promote social causes and drive donations.
- Charitable Fundraising
- Opportunity to create innovative fundraising campaigns that encourage everyday people to donate small amounts to support charitable causes.
- Clean Water Initiatives
- Opportunity to develop innovative solutions for providing clean water to third world countries through creative fundraising and awareness campaigns.
Sectors Adopting This
- Advertising and Marketing
- Opportunity for advertising agencies to leverage celebrity impersonation in creative campaigns for social causes.
- Nonprofit Organizations
- Opportunity for nonprofits to implement creative fundraising initiatives that engage everyday people and create impact.
- Water and Sanitation
- Opportunity for companies in the water and sanitation industry to collaborate on innovative initiatives to address clean water issues in third world countries.
