Sony has slashed the price of its Playstation 2 by 23% to $99.99 in a move to woo new gamers to the popular platform. Judging from a post on the official Playstation blog, Sony plans to attract new families and gamers under 10 with this price drop.
With 136 million units sold since 2000, the Playstation 2 is the world's most popular gaming system. From the looks of things, it seems that Sony is planning to maintain this title for as long as possible.
What's Driving This Trend
- Affordable Gaming Systems
- Disruptive innovation opportunity: Develop cost-effective gaming systems to attract new gamers and expand the gaming market.
- Family-friendly Gaming
- Disruptive innovation opportunity: Create gaming platforms and content specifically designed to appeal to families and young gamers.
- Longevity of Gaming Systems
- Disruptive innovation opportunity: Explore ways to extend the lifespan and popularity of gaming systems to maintain market dominance.
Who This Affects Most
- Gaming Hardware
- Disruptive innovation opportunity: Innovate and manufacture affordable gaming hardware to tap into a wider consumer base.
- Entertainment Software
- Disruptive innovation opportunity: Develop family-friendly and educational gaming software that caters to young gamers and families.
- E-commerce
- Disruptive innovation opportunity: Create online platforms that offer discounted gaming systems and game titles to attract price-conscious consumers.
