Joystick-Controlled Cars

The MDI Air Car at the 2009 Geneva Auto Show (UPDATE)

MDI’s AirPod was a hit at the 2009 Geneva Car Show. The car runs on compressed air, so it is non-polluting. The bubble-like body style isn’t the only version that will be available. MDI plans to make a standard chassis upon which different bodies can be fit to suit. Airlines Air France and KLM in Paris and Amsterdam will begin trials with the MDI AirPod starting in May.

A joystick is used to steer the car. Doors open to the front and back. There are two rear-facing passenger seats that can be replaced with a cargo space. Weight and costs are both held low because unlike electric cars, there are no batteries.

A public transportation model is in the works as well. According to the MDI website, “The MultiFlowAIR is a new urban public transport concept in the form of a train on wheels, comprising of a driver’s car and several wagons.” The company claims that this vehicle will be so cost-effective that municipalities will be able to completely fund it with on-board advertisements.

As we harness the power of the wind for electricity, so it appears, we can compress air for a cost-effective, eco-friendly vehicle fuel.

The video above is the first of a two-part interview that answers basic questions about the car. The video below is a French-language interview with Guy Negre of MDI conducted at the 2009 Geneva Car Show.

Compressed Air Vehicles
Opportunity for disruptive innovation in the automotive industry by developing and marketing vehicles that run on compressed air instead of traditional fuel sources.
Joystick-controlled Cars
Potential for disruptive innovation in the automotive industry by designing cars with joystick steering controls, offering a unique and user-friendly driving experience.
Cost-effective Urban Transportation
Opportunity for disruptive innovation in the transportation industry by creating economical and eco-friendly public transportation systems that can be funded through on-board advertisements.

Industries Being Reshaped

Automotive
The automotive industry can explore the development and production of compressed air vehicles and joystick-controlled cars to stay ahead of the competition and cater to evolving customer preferences.
Transportation
The transportation industry can focus on developing cost-effective urban transportation solutions that reduce environmental impact and offer sustainable alternatives to traditional modes of travel.
Advertising
The advertising industry can explore partnership opportunities with public transportation providers to incorporate on-board advertisements into their services, creating a new avenue for reaching target audiences.
SCORE
6.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 97%
Freshness 8%

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