This stunning commercial for Amnesty Portugal uses black and white live action with illustrated pieces. The sharp graphics get your attention from the very first second till the last.
The commercial was created by advertising agency Leo Burnett, Lisbon with creative direction by Chacho Puebla and Mico Toledo. The copy was written by Chacho Puebla, Bruno Ribeiro and Fernando Bellotti.
Implications - Powerful videos like this communicate powerfully visceral messages by grabbing hold of their target audience and not letting go. By not shying away from the dramatic nature of their subject matter, advertising companies have the ability to make a bold impression upon their viewers that goes beyond what a more reserved or mundane creation might have achieved.
What Makes This Trend Stand Out
- Animated Advertising
- The use of animation in advertising creates visually captivating content and grabs the attention of viewers.
- Graphic Design in Marketing
- The use of sharp graphics in marketing materials helps to create a visually striking and memorable brand image.
- Powerful Visual Messaging
- Powerful videos that use visually impactful graphics can effectively communicate emotionally charged messages.
Sectors Adopting This
- Advertising
- The advertising industry can incorporate animation and sharp graphics to create attention-grabbing campaigns.
- Marketing
- Marketers can utilize graphic design techniques to create visually appealing content that resonates with their target audience.
- Human Rights Activism
- The human rights activism industry can leverage powerful visual messaging to raise awareness and engage the public in important social issues.
