"It's one tiny, two-letter word that makes amazing things happen. Go is action." The latest commercial from VISA's GO campaign really gives you the feeling to wake up and "go" make your dreams a reality.
All the ads from the GO campaign are extremely well filmed and edited in order to deliver their message of using your VISA to make things happen. Now, grab your VISA card and GO shop til you drop. T
he ad was created by advertising agency TBWA/Chiat/Day, Los Angeles with creative direction by Rob Schwartz Group Patrick O'Neill and John Dwight. The copy was written by Paul Sincoff.
Key Themes Behind This Trend
- Action-based Marketing
- Opportunity for credit card companies to promote their services as tools for taking action towards achieving personal goals.
- Emotional Branding
- Opportunity to connect with customers on an emotional level, inspiring them to take action towards their dreams with a brand they trust.
- Aspirational Advertising
- Opportunity to create ads that inspire consumers to pursue their dreams and reassure them that a brand is there to support their goals.
Where This Applies
- Financial Services
- Credit card companies can differentiate by focusing on enabling customers to pursue their aspirations.
- Advertising
- Agencies can create campaigns that tap into consumers' aspirations and help brands stand out in a crowded market.
- Retail
- Merchants can leverage aspirational messaging to encourage customers to use credit cards to achieve their dream purchases.
