While the innerwebs are all a-Twitter with the fact that American Idol voting at 1-866-IDOLS13 hooks up to a phone sex line, American Idol fans are getting all excited about the iPhone App that brings fresh American Idol videos for $1.99. Each week, the iPhone app will stream exclusive American Idol videos, many of which will be done in a confessional nature and will take you into the Idol world.
Implications - Consumers are constantly looking to seek out more information on their favorite figures in the media. Products integrated with certain popular characters are appealing to those who desire a deeper connection to those they watch on television or the big screen. Companies trying to increase their appeal on the modern market could focus on this when creating their items.
What's Driving This Trend
- Celebrity Confessionals
- Opportunity for companies to provide exclusive content and products featuring behind-the-scenes access to popular figures.
- Streaming Subscription Apps
- Opportunity for companies to provide subscription based video content, similar to the American Idol iPhone app.
- Interactive Media Experiences
- Opportunity for companies to create interactive experiences and engagement through the integration of popular figures and characters.
Who This Affects Most
- Media & Entertainment
- Industry with potential to develop and market apps featuring behind-the-scenes exclusive content to generate fan engagement and revenue.
- Technology
- Industry with potential to develop new apps and platforms for streaming subscription based video content.
- Marketing & Advertising
- Industry with potential to create interactive media experiences, using popular characters and figures to engage consumers in a deeper connection.
