Champagne Anyone? Unfortunately, this Champagne is only offered in Japan. Sony announces new colors for the portable gaming device to include champagne gold, white, silver, pink and blue. We want it too!! Available February 22, 2007 for 20,790 Yen
Implications - The release of a product that has been highly anticipated is highly marketable to an early adopter. However, different targets are attracted to the idea of the product are more likely dismissive of it if it does not offer a level of selectivity. They desire to be able to make a minor choice in the product. Through re-releasing products in different colors, companies manage to appeal to this unique target.
What Makes This Trend Stand Out
- Customizable Products
- Companies can attract a unique target market and increase sales by offering products in different colors.
- Selective Choice
- Consumers desire the ability to make minor choices in the products they purchase, which can be achieved by offering various color options.
- Early Adopter Marketing
- Releasing highly anticipated products in different colors can be highly marketable to early adopters.
Sectors Adopting This
- Consumer Electronics
- The consumer electronics industry can benefit from offering customizable products to attract a wider range of customers.
- Fashion and Apparel
- The fashion and apparel industry can capitalize on the selective choice trend by offering clothing and accessories in a variety of colors.
- Marketing and Advertising
- Marketing and advertising agencies can utilize early adopter marketing strategies to promote new products offered in different colors.
