There is at least one positive side to global warming--it's enabled extreme sports enthusiasts like Josh Sanders, Parks Bonifay, and Adam Errington of Red Bull to wakeboard an iceberg.
The trio headed to Canada, where they eschewed the traditional freestyle park in favor of a more natural extreme sport route. In the video above, the Red Bull team glides as effortlessly over the iceberg as they would a traditional ramp.
Implications - Products that feature an element of shock are appealing to those shoppers who want to push the limits on what is possible. Items that contain an aspect of surprise are appealing to those who desire some sort of thrill in their everyday lives.
Key Themes Behind This Trend
- Extreme Sports
- Global warming has opened up new opportunities for extreme sports enthusiasts seeking more natural play environments.
- Natural Sporting
- Sports brands can harness natural elements to create new exhilarating products and experiences for adventure seekers.
- Shock Value
- Incorporating unexpected elements in products and experiences can appeal to thrill-seeking consumers who desire to push their limits.
Where This Applies
- Sporting Goods
- Sporting goods companies can create innovative products that incorporate natural elements and produce unexpected sporting experiences.
- Tourism
- Travel and tourism companies can promote natural environments and provide adventure seekers with new and unique sporting experiences.
- Marketing and Advertising
- Marketing and advertising firms can create campaigns that feature natural environments and the thrill of extreme sports to appeal to younger audiences.
