Just as we’ve had fake celebrity Facebook profiles and Twitter accounts - now we have real celebrity “Tweeps” and video footage from the Oscars.
Ashton Kutcher and Demi Moore, “the most prolific Oscar Twitters,” have posted several videos using online video provider Qik - one of P Diddy dancing to Prince with an Oscar (it’s very blurry!), and another of Ashton and Moore at home before the party, looking very domestic. Reading the fans’ comments in response to this video was very interesting.
P Diddy’s Oscar Tweeps included, “I’m holding an oscar rt now and takin a bubble bath!!!! God is great!!! Let’s go people.”
How liberating it must be for Twittering celebs to bypass the paparazzi and directly engage with their fans in the Twittersphere!
For more celebrity Tweets checkout celebritytweet.com
What's Driving This Trend
- Real-time Celebrity Engagement
- Opportunities for online platforms that allow celebrities to engage with their fans in real-time on social media.
- Authentic Celebrity Content Creation
- Disruptive potential for platforms that enable celebrities to create and distribute their own authentic content directly to fans.
- Celebrities as Social Media Influencers
- Potential for celebrities to leverage their social media presence as powerful influencers for marketing and advertising purposes.
Who This Affects Most
- Social Media Platforms
- Platforms that facilitate real-time engagement between celebrities and fans, or enable celebrities to create and distribute their own content may disrupt the market.
- Entertainment
- Opportunities for entertainment industry players to incorporate social media and real-time engagement into celebrity marketing and content strategies.
- Marketing and Advertising
- Potential for marketers and advertisers to leverage celebrity social media influence for effective promotion of products and services.
