While many businesses are looking forward for the stimulus package and its promised effect, others have alternative approaches to deal with the situation.
Danish brand, Bianco Footwear, has a brilliant solution for the global financial crisis that guarantees fashionistas will still buy their shoes.
The proposed solution? Simply ignore the dilimea and avoid any news of the financial crisis! They have a new collection of shoes coming up every week, so you can always make yourself feel good with a new pair.
The ad campaign was created by ‘& Co’ ad agency, Denmark.
Granted, this is the same brand that advised you to go gay (see below) in order to double your footwear collection… So you might wanna think twice before taking their advice.
I also included one of their previous campaigns, by the same ad agency, which recommends you marry an older sugar daddy or sugar mommy in order to afford their whole collection.
What Makes This Trend Stand Out
- Alternative Approaches to Financial Crisis
- Businesses are seeking alternative methods to deal with the financial crisis as seen by Bianco Footwear's ad campaign that encourages consumers to ignore the situation.
- Frequent Product Launches
- Bianco Footwear's strategy of releasing new products every week shows a trend towards frequent product launches to engage consumers.
- Controversial Advertising
- The ad campaigns by Bianco Footwear highlight a trend towards controversial advertising that may have a polarizing effect on consumers.
Sectors Adopting This
- Fashion Industry
- Bianco Footwear's solution to the financial crisis is specifically targeted towards fashion consumers, indicating a potential for innovation in the fashion industry.
- Advertising Industry
- The controversial ad campaigns by Bianco Footwear demonstrate a trend in the advertising industry towards more provocative and attention-grabbing advertising.
- Retail Industry
- Bianco Footwear's strategy of frequent product launches can be adapted by retailers in various industries to keep up with changing consumer demands.
