Badass Knits

Madame Defarge's Art Aint Exactly Your Grandmother's Yarn Work

I am rarely seen without my knitting in my hand. Even as I type this out, I’m taking breaks to knit this scarf/stole/shawl, and I can even say I have knit with everything from cotton to wool and even audio film from broken audio tapes… and that’s why I have a love affair with subversive knitting. I know what you are thinking: subversive knitting?! Yes, just that.

I have long thought that all DIY crafts were subversive, but now I’ve seen Lead Teddy Bears, a knit “Craft Kills” body suit and my favorite, Skull Doilies. These artists have really turned the craft of knitting on its ear.

I have made a few crazy things in my day, but nothing like this. I love the idea of taking a thousand year old craft and making it new and exciting and, might I even say, political again.

I might be sitting here knitting this shawl, but in my heart, I’m thinking of all the ways my knitting can start a revolution.

So don’t just sit there people, grab your pointy sticks, it’s time to cast on!

Subversive Knitting
Opportunities to create disruptive knitting products that challenge conventional knitting norms and values and inspire DIY enthusiasts.
Craftivism
Opportunities to create a new market for activism-related knitting products and services that promote social and political change while leveraging traditional knitting techniques.
Artisanal Textile Crafts
Opportunities to create niche textile crafting products and services that add value and a unique aesthetic to the textile industry, using a variety of unconventional materials.

Sectors Adopting This

Textile Industry
Knitting innovations and new product designs that cater to the shifting tastes and preferences of customers and drive demand for more artisanal-like textile products and services.
Craft Industry
Product innovations and DIY crafting workshops for subversive knitting and textiles that appeal to younger, edgier audiences seeking counter-cultural creative outlets.
Activism Industry
Activism-focused knitting and textile products for craft-centered political and social movements and advocacy groups, potentially leading to a new category of activism-oriented commodities.
SCORE
3.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 54%
Freshness 8%

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