Investment house T. Rowe Price uses animated blue ink illustrations to deliver an absolutely eye-catching commercial. The parts that really left me in awe were the ink transforming into a squid and the swirling spaghetti morphing into electrical wires.
You know an ad is outstanding when you are not really interested in what product or service they are selling, but can still enjoy the commercial in its entirety. The ad was created by JWT New York with creative direction by Ty Montague, Andrew Clark, Izzy Levine, Nate Goodson, and Orit Ben-Shitrit. The copy was written by Giovanni Maletti.
What's Driving This Trend
- Animated Illustrations
- Opportunities for disruptive innovation exist in creating commercials or advertisements that use animated illustrations to capture audience attention and deliver a memorable message.
- Ink Transformations
- There is potential for disruptive innovation in developing visuals or graphics that depict ink transforming into unexpected objects or elements, creating a mesmerizing effect in commercials or advertisements.
- Creative Storytelling
- Disruptive innovation can be explored in the realm of commercials or advertisements by leveraging creative storytelling techniques, such as the use of captivating narratives or unexpected visual metaphors.
Who This Affects Most
- Advertising
- Opportunities for disruptive innovation exist within the advertising industry to create commercial campaigns that use mesmerizing visuals and captivating storytelling techniques to engage audiences.
- Animation
- In the animation industry, there is potential for disruptive innovation in developing new techniques or styles that bring ink illustrations to life in unique and unexpected ways.
- Marketing
- Disruptive innovation opportunities exist in the marketing industry to create memorable and captivating advertisements that utilize animated illustrations and creative storytelling to leave a lasting impression on consumers.
