The latest commercial from Absolut Vodka shows that in an Absolut world, men and women would understand each other.
The spot involves numerous situations when the man or woman is saying one thing, but means something totally different.
So what does this Absolut world look like? A woman tells her late date that she just arrived when she's in fact been waiting 26 minutes. In turn, the late date tells his girlfriend that he's a block away when he is actually ten blocks away.
The Absolut ad also features the ultimate question, “Do I look fat?” which really means, "Please tell me I look skinny."
Why This Trend Is Growing
- Communication Decoding
- Innovative technology that decodes miscommunications could be developed.
- Gender-based Stereotypes
- Opportunities to create products that challenge or redefine gender stereotypes exist for businesses.
- Emotion Detection AI
- Development of AI-based technology that can detect emotions and attitudes may be helpful in reducing misunderstandings between genders.
Industries Being Reshaped
- Alcoholic Beverages
- Opportunities exist for alcoholic beverage companies, such as Absolut, to shift gender stereotypes with their advertisements.
- Consumer Technology
- Tech companies can develop software that uses natural language processing to help couples decode each other's messages.
- Fashion and Beauty
- Beauty and fashion companies may look for ways to promote self-love and body confidence instead of reinforcing body insecurities through their advertisements.
