Modern Proverbs

Nikki Farquharson's Updated Mantras for the Contemporary Connected World

It's about time someone updated Benjamin Franklin's "Poor Richard's Almanack" with some updated words of wisdom, and Nikki Farquharson has proven she's up to the task with "65 Modern Proverbs."

With witticisms like "Keep your friends close and your enemies on limited profile" and "Misery loves alcohol," Nikki Farquharson's "65 Modern Proverbs" is a veritable Bible for our tech-connected pop culture.

Implications - Social media has taken the world by storm and the featured trend goes to show that if you don't know about social media, then you will definitely be out of the loop. In this day and age businesses must know how to use social media in order to connect with their technologically obsessed audience.

Tech-connected Wisdom
Creating innovative twists on traditional proverbs for the modern, tech-connected world offers opportunities for disruptive marketing and branding strategies.
Social Media Savvy
Understanding and utilizing social media is crucial for businesses to connect with their tech-obsessed audience and disrupt traditional marketing methods.
Pop Culture Wisdom
Tapping into pop culture trends and language to create modern proverbs can offer opportunities for businesses to connect with younger generations and disrupt traditional messaging strategies.

Industries Being Reshaped

Marketing and Advertising
Marketing and advertising professionals can utilize these modern proverbs and related trends to disrupt traditional messaging methods and better connect with tech-savvy audiences.
Social Media Management
Opportunities abound for social media management professionals to utilize these modern proverbs and related trends to create engaging and disruptive content for clients.
Content Creation
Content creators in various industries can leverage these modern proverbs and related trends to create innovative and disruptive messaging strategies that resonate with younger, tech-connected audiences.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 43%
Freshness 8%

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