Equine Toys

Equi-Spirit Balls Promote Horse Play

This Equi-Spirit ball video proves that horses love playing with balls as much as dogs do. The horse in this clip, Elvis, is playing like a puppy with his 40” soccer ball, jumping around and pawing it.

Creators of the Equi-Spirit ball, Lisa Ross-Williams and Kenny Williams says, “We believe very strongly in the importance of play in a horse’s emotional and physical well being.” The horse toys are made with durable material and have an inner liner to enhance their anti-burst properties.

Apparently even camels get a kick out of the ball, as you can see in the photos of Omar.

Equine Toys
Opportunity for creating innovative and durable toys that promote play and well-being for horses.
Animal Enrichment
Opportunity to develop toys and products that enhance the emotional and physical well-being of animals.
Pets and Play
Opportunity to explore interactive toys and activities that promote playfulness and engagement for pets.

Industries Being Reshaped

Pet Supplies
Disruptive innovation opportunity for companies to create unique and durable toys for horses and other animals.
Sports Equipment
Opportunity to design and produce specially designed sports equipment for animals.
Recreational Activities
Opportunity to develop new forms of play and enrichment activities for animals, including horses, camels, and other pets.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 97%
Freshness 8%

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