Bridgestone Tires commissioned Hasbro’s Mr. And Mrs. Potato Head to create this hilariously chauvinistic ad. The commercial from The Richards Group was another of the pricey Super Bowl premier advertisements.
In the video, the famous toy couple is driving their Pontiac Solstice, top down, along a curvy mountain road. Mister is enduring constant complaining from his wife until they round a bend and meet up with a herd of sheep in the road. The tires, of course, do their job and the car comes to a screeching halt before any animals are injured. However, Mrs. Potato Head isn’t so lucky.
I guess the ad could offend some women, but probably only those who relate too closely with the lady spud passenger. Bridgestone pokes fun at the chatty wife cliché with animated humor and is really well done technically speaking.
What's Driving This Trend
- Witty Chauvinistic Ads
- Opportunity for companies to create humorous and controversial advertisements that challenge traditional gender roles.
- Speechless Potato Heads
- Potential for collaborations between toy brands and automotive companies to create creative and attention-grabbing commercials.
- Hilarious Super Bowl Ads
- Opportunity for businesses to leverage the massive viewership of the Super Bowl to showcase their products with entertaining and memorable advertisements.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity for advertising agencies to push boundaries and challenge societal norms with bold and unconventional campaigns.
- Toy Manufacturing
- Opportunity for toy manufacturers to collaborate with other industries, such as automotive, to create unique and engaging promotions.
- Automotive
- Opportunity for automotive companies to partner with popular toy brands to create memorable and humorous advertisements that resonate with consumers.
