These ads for Diplomatico Rum are absolute genius. The idea of substituting the word room with rum for the tagline “Always rum for diplomacy” is great, but it’s even better once you see that the copy is paired with images of reconciling foes. My favorite is the one with an image of a devil and angel sitting next to each other. Imagine that--a rum with so much class, it brings enemies together.
The ads were created by Brainswitch Advertising, Miami, USA with creative direction by Jose Rementeria and Jack Sassoon. The copy was written by Jack Sassoon.
Key Themes Behind This Trend
- Creative Advertising
- Opportunity for businesses to use creative copy and images to market products in unique ways
- Branded Taglines
- Opportunity for businesses to create brand-specific taglines that encapsulate the brand message
- Alcohol Marketing
- Opportunity for businesses to use alcohol advertising in creative ways to attract a wider audience
Where This Applies
- Beverage Industry
- Opportunity for beverage companies to market their products in a creative and unique way
- Advertising Industry
- Opportunity for advertising agencies to offer creative advertising services to clients
- Hospitality Industry
- Opportunity for hospitality companies to enhance their marketing campaigns and increase revenue through unique alcoholic beverages and advertising
