A few months ago, we brought you the stairvertising campaign from Ogawa and their massage chairs. Revita Beauty Center has literally followed in their footsteps with a similar campaign at the ends of escalators.
When people are forced to walk on the images of prone spa-goers, it mimics the Shiatsu form of massage therapy. Very clever!
The ads were created by Fields, Brazil, with creative direction by André Sartorelli and Fernando Lopes and copy written by Paulo Lima.
Why This Trend Is Growing
- Interactive Advertising
- Revita Beauty Center's Shiatsu Stairvertising campaign showcases the potential for interactive advertising campaigns that directly engage with consumers in unique ways.
- Experiential Marketing
- Revita Beauty Center's Shiatsu Stairvertising campaign is an example of the growing trend towards experiential marketing, where brands create immersive experiences for consumers.
- Holistic Wellness Promotion
- Revita Beauty Center's Shiatsu Stairvertising campaign showcases the ability to promote holistic wellness through interactive advertising campaigns
Industries Being Reshaped
- Advertising
- Revita Beauty Center's Shiatsu Stairvertising campaign is an innovative approach to advertising that offers opportunities for companies to stand out in the crowded advertising market.
- Wellness and Spa Industry
- Revita Beauty Center's Shiatsu Stairvertising campaign demonstrates the potential for the promotion of holistic wellness and spa services through innovative advertising campaigns.
- Fitness and Healthcare
- Revita Beauty Center's Shiatsu Stairvertising campaign showcases the potential for innovative advertising campaigns which can incorporate healthcare or fitness promotions into their marketing strategies.
