These ads for the Sci-Fi Channel use a very clever twist on the old movie posters that warn that "The aliens are coming!" These posters reverse the roles, instead warning that "The humans are coming!"
I love the use of the vintage-looking images, complete with worn-out creases. The lizard man’s facial expression of horror upon seeing the woman in the water is absolutely hilarious. The lady actually looks like Nancy Drew from the old classic book covers.
The ads were created by advertising agency Saatchi & Saatchi, Milan, Italy with creative direction by Agostino Toscana, copywriting by Luca Lorenzini and super illustrations by Mike Koelsch.
Key Themes Behind This Trend
- Reversed Role Advertisements
- Opportunity for companies to create disruptive advertisements by using a reversed situation.
- Vintage Aesthetic Marketing
- Disruptive innovation opportunity for companies to use the vintage aesthetic in their marketing strategies.
- Humorous Warning Ads
- Opportunity for companies to use humor in their warning ads in a way that creates a lasting impression on audiences.
Where This Applies
- Entertainment
- The entertainment industry can adopt these trends to create differentiating advertisements with a sense of humor.
- Marketing
- Marketing industry can incorporate these trends to make their marketing strategies more engaging and unique.
- Design
- Design industry can adopt this disruptive innovation strategy to take a unique approach to creating advertising content.
