They’re slapping a logo on everything nowadays. Not just tee shirts, shoes, sports equipment, handbags, and other merchandise, or personal space as in haircuts and tattoos, or even public spaces like buildings, stadiums and parks. Now they’ve gone and branded nature, the very grass we walk on, the very sand we castle. What’s next?
Curb is an agency that uses only natural and eco-friendly elements for their marketing campaigns. Just a few days ago, we featured a Curb campaign that involved 'snow tagging' London by stamping logos of the Extreme lifestyle brand all over snow-covered surfaces.
What's Driving This Trend
- Eco-friendly Marketing
- There is a growing trend towards using natural and eco-friendly elements in marketing campaigns.
- Nature Branding
- Companies are experimenting with branding nature, such as stamping logos on snow-covered surfaces in this case.
- Creative Advertising Techniques
- Businesses are exploring new and creative advertising tactics to stand out, such as using nature as a canvas for their branding.
Who This Affects Most
- Marketing and Advertising
- This trend presents an opportunity for marketers to explore new and sustainable tactics to create effective ads.
- Outdoor Recreation
- The outdoor recreation industry can incorporate this trend by utilizing natural elements in their products and marketing campaigns.
- Environmental Sustainability
- Companies can use this trend as a disruptive innovation opportunity to create sustainable and eco-friendly products and marketing campaigns.
