Paying Homage to Iconic Editors

Sarah Jessica Parker as Diana Vreeland in Harper's Bazaar

Sarah Jessica Parker is featured on the cover of the upcoming March 2009 Spring issue of Harper’s Bazaar.

Inside the issue, Parker pays homage to one of the most iconic fashion editors of all time, Diana Vreeland.

Working at Harper’s Bazaar for almost 30 years and at Vogue for 8 years, Vreeland was also the consultant to the Costume Institute of the Metropolitan Museum of Art in New York.

For the photo shoot, Sarah Jessica Parker was captured by famed photographer Peter Lindbergh.

In the interview, Parker shares what Carrie Bradshaw would do to handle the recession: “She would probably end up in a hospital... Perhaps she would go back to her ‘80s stuff and start bringing it back out.”

Fashion Editor Tributes
Fashion magazines and brands can capitalize on the trend of paying homage to iconic fashion editors to increase brand loyalty and engage with fashion history.
Celebrity Homages to Fashion Icons
Brands can leverage popular culture by featuring celebrities paying homage to fashion icons, to reach a larger audience and build a stronger brand image.
Nostalgia in Fashion
Fashion companies can utilize nostalgia by bringing back iconic fashion trends from the past and incorporating them in current styles, to target those consumers who value vintage styles.

Where This Applies

Fashion Magazine
Fashion magazines can showcase iconic fashion editors to increase their credibility and position themselves as thought leaders in the fashion industry.
Fashion Retail
Fashion retailers can partner with celebrities and pay homage to iconic fashion icons to increase brand loyalty and reach a wider audience.
Art and Design
Art and design museums can feature iconic fashion editors and their contributions to fashion to engage with the fashion community and attract new audiences to their exhibits.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 89%
Freshness 8%

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