The new Jean Paul Gaultier Spring 2009 ad campaign features current model of the moment Lara Stone with a cameo by her ankle wrap.
Lara Stone recently sprained her ankle thanks to (literally) killer heels by Nicholas Kirkwood for Rodarte during an editorial shoot. She even had to go to the emergency room because of the accident.
Well, when it was time to shoot the new Jean Paul Gaultier ads, photographers Inez van Lamsweerde and Vinoodh Matadin captured her with her ankle wrap while the male model was doing ballet jumps all around her.
Key Themes Behind This Trend
- Inclusivity in Ads
- Featuring models with visible disabilities or injuries in ads can promote inclusivity and diversity in the fashion industry.
- Empathetic Advertising
- Including injured models in ads can evoke empathy from consumers and create a deeper emotional connection with the brand.
- Realism in Fashion Advertising
- Featuring models with common injuries or flaws in ads can portray a more realistic image of beauty and fashion, encouraging consumers to embrace their own imperfections.
Where This Applies
- Fashion
- Including injured models in fashion advertising creates a disruptive innovation opportunity to promote inclusivity and diversify traditional beauty standards.
- Advertising
- Empathetic and realistic advertising can be a disruptive innovation opportunity to create emotional connections between consumers and brands.
- Healthcare
- Featuring injured models can be an innovative way for healthcare companies to promote their products or services for injuries and disabilities.
