360 degrees, a German clothing and footwear company, collaborated with advertising agency McCann Erickson, Germany, on this ad campaigns that asks you to make your own statement using their shoulder bags and t-shirts.
The idea is simple: find a t-shirt with a graphic that speaks to you and complement it with the shoulder bags. This results in a cool style that makes a statement about smoking, racism and discrimination, sexism and other social issues.
The ads were photographed by Sonja Müller with a creative team that includes creative directors Daniel Henning and Thorsten Adenauer who was also the art director; copywriter Daniel Henning, and illustrator James Cruickshank.
Why This Trend Is Growing
- Personalized Fashion
- Opportunity for brands to allow customers to create their own statement by customizing clothing and accessories.
- Socially Conscious Fashion
- Rise of fashion brands using advertising campaigns to highlight social issues and encourage activism.
- Collaborative Advertising
- Increasing trend of partnerships between clothing companies and advertising agencies to create impactful campaigns.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can explore integrating customization options into their product offerings to cater to individual statements.
- Advertising
- Advertising agencies can tap into the demand for socially conscious campaigns by collaborating with fashion brands.
- Graphic Design
- Graphic designers can apply their skills in creating impactful illustrations and graphics for fashion advertising campaigns.
