The Walt Disney Company (DIS) realizes that kids influence what kind of eggs moms buys. What? Aren't they all chicken eggs? Oh no, kind Trend Hunter reader.
Disney wants you to believe that Mouse eggs are far superior to other farm eggs. Not only is the packaging branded, but inside, the individual eggs are marked with a Disney icon brand.
Implications - Parents are definitely drawn to products that make it easier for their kids to live healthily and as such, are bound to appreciate a product like this. By using a popular and familiar brand to enhance the appeal of an otherwise ordinary product like eggs, companies can seriously redefine the way their product is perceived by the general population.
What's Driving This Trend
- Branding Food
- Using popular and familiar brands to enhance the appeal of an ordinary product can redefine how it is perceived by the general population.
- Kid-influenced Marketing
- Brands recognizing that kids play a key role in purchasing decisions can use this to their advantage by creating products that appeal to children.
- Character-branded Products
- Brands can create a unique product experience by adding popular characters to their branding efforts, thus increasing its appeal.
Who This Affects Most
- Food and Beverage
- Using creative branding techniques can disrupt the way food is marketed and perceived by consumers.
- Marketing and Advertising
- Using kids' influence on purchasing decisions as a marketing tactic can be a disruptive innovation opportunity for brands.
- Entertainment
- By using entertainment properties to enhance ordinary products, companies can create a unique and differentiated product experience for consumers.
